6 Video Production Trends Every Business Should Know About in 2024

From London’s busy streets to the quiet countryside, videos have become the heart of how we connect in the UK and beyond. From quick clips on our phones to full-blown productions on TV, they’re everywhere. For businesses, this means videos are vital for customer engagement. They are now more than just a marketing tool.

However, the world of video moves fast! New trends and tech pop up all the time. If businesses want to stand out, they need to keep up with what’s new and exciting in video production.

In this article, we will explore six key video trends every business needs to know about in 2024. This information will help you create engaging videos that capture the audience’s attention.

Trend 1: Bite-Sized Videos Are King

Remember those days when videos were long and sometimes felt like forever? Well, things have changed! Short, snappy clips are now the show’s stars, thanks to apps like TikTok and Instagram Reels.

These bite-sized clips are great for grabbing attention quickly. People are likelier to watch a 15-second clip than a 10-minute one, right? Plus, they get shared a lot, meaning more people see them.

For businesses, this means creating fun, eye-catching content that gets to the point fast. Think funny skits, quick product demos, or behind-the-scenes peeks. Remember, it’s all about keeping things short and sweet!

Trend 2: Animation: Adding a Creative Edge

Animation is becoming increasingly popular in video marketing across various industries, especially in the UK. Its ability to bring ideas to life in a visually engaging way makes it a powerful tool for businesses.

From explainer videos and product demos to brand storytelling, animation offers unmatched versatility. It can simplify complex concepts, making them easier to understand while also evoking emotions and uniquely capturing the viewer’s attention.

To fully harness this trend, businesses can benefit from partnering with a studio specializing in animation. Experts in video production UK can help create high-quality, strategic animations that align with your business goals and make a lasting impact. Collaborating with professionals ensures that your animated content stands out in the crowded digital space and effectively communicates your message.

Trend 3: Real People, Real Stories

Ever seen a video of someone using a product and thought, “Hey, that looks cool!”? That’s the power of user-generated content, or UGC for short. It’s basically content made by regular people, not the company itself.

UGC is like a friend recommending something – it feels real and trustworthy. This helps businesses build trust with customers and get their name out there.

So, how can businesses use UGC? Encourage your customers to share videos of themselves using your products! You can run contests, create fun challenges, or just ask nicely.

Trend 4: Going Live and Getting Real

Have you ever watched a concert or a Q&A session online, happening in real-time? That’s live streaming! It’s like being there in person, even if you’re miles away. Apps like Facebook Live and Instagram Live have made it easy to go live.

Why is it a big deal for businesses? Live streaming lets you chat with your customers immediately, answering their questions and getting them excited about your products. It’s also a great way to build a strong community around your brand.

Trend 5: Videos that Fit Your Phone

Have you ever tried watching a video on your phone and had to turn it sideways? Annoying, right? That’s why vertical videos – the ones that fit your phone screen perfectly – are becoming super popular.

They are made to show how we use our phones. They take up the whole screen so that you can catch everything. Plus, they’re easier to watch when you’re on the go.

For businesses, this means thinking vertically! Film your clips in portrait mode, not landscape. This way, they’ll look great on phones and grab people’s attention as they scroll through their feeds.

Trend 6: Videos for Everyone

Imagine if you couldn’t hear a video or understand what was being said. That wouldn’t be fair, right? Making videos accessible means making sure everyone can enjoy them, no matter their abilities.

This means adding things like captions (the words on screen), subtitles (translations for different languages), audio descriptions (explaining what’s happening visually), and even sign language interpreters.

When you make your content inclusive, you’re not only reaching more people, but you’re also showing that you care about everyone. That’s a win-win!

Sum Up

Short videos, animation, live streams, vertical filming – these are just some of the exciting trends shaping the world of video in 2024. By keeping up with these trends and trying out new things, businesses can make videos that truly connect with their audience and help them succeed.